Messaging for social media - image courtesy Pixabay


For small business owners * entrepreneurs * professionals

For community wellbeing advocates & activists

If you want to raise your voice and your visibility – this event is for you.

If you want to establish yourself or your organisation or your industry as the leader in your field – this event is for you.

Are you tired of exhausting media strategies that suck the air out of your world?


Fed up with promotional strategies that leave you feeling more disconnected than ever?


100% over your promotional energies being sapped by the sense you’re pissing in the wind?


Me too! I’ve been there!


Effective media strategies are SO MUCH WORK!


What if I told you I can help you streamline your promotions – turn 3 months’ work on a haphazard media strategy that sprays the world like buckshot into a 1-day focussed task that takes care of the next 3 months?




What would that be worth to you?



Media Messaging secrets

the 7 secret keys to writing wisdom

Connect media messaging matrix courtesy Pixabay


Media Messaging

is for anyone on a mission to:


* build a public profile

* influence community opinion or public policy

* grow support for your ideas and concerns

* establish yourself as the expert in your field

* develop widespread goodwill and support for your business or organisation

* become a leader in your community.

“I learned more from Stephanie Dale in one day than I did in 3 years in my marketing degree.”


Phoebe Maroulis, former Bourke Shire Council economic development officer

“Stephanie is an absolute legend. I will be going home feeling more confident, more word savvy and switched on in the media aspect of my business. WONDERFUL & THANX.


Cath Heery, Intrinsic Designs

“Today was simply incredible. Stephanie is witty, articulate, inspiring and most importantly full of wisdom and always on point.”


Mel Farthing, Brooklyn Worms

“I’m coming out of today with a great direction for empowering my business and community.”


Megs Stamer, Bimbimbie Farm


FACT: Who tells the best story wins.

FACT: Storytelling for individual, business and organisational success is an art – and it can be learned.

Training in how to write for news and social media is essential for anyone who wants to spread the word about their ideas, themselves and/or their business or organisation.


Connect Media Messaging levels up the media playing field for people who don’t have big promotional budgets!


What, you don’t have a six-digit media budget?!!? Can’t compete with the big guns?


Well don’t!


Don’t compete. Follow your leader. The research into your target markets and messaging has already been done. Follow your leader and make their message your own.

Connect Media Messaging is a communications strategy workshop that breaks down components of your media game into small bites on a need to know basis.


We don’t waste your time with fluff that makes us look knowledgeable and leaves you scratching your head.


Our information is practical and useful.


And it will explode what you thought you knew about your business and your target market.


This media training intensive will teach you our hard-won formula for streamlined media communications AND teach you what you need to know to write first-class media messages.


Stephanie Dale

Stephanie Dale is an award-winning journalist and author, with wide-ranging experience in media, politics and publishing.


Stephanie spent 15+ years in the newspaper industry, where she was a passionate advocate for the visibility and voices of everyday Australians.


She now works to encourage people and communities to identify their story and speak for themselves.


In 2014, Stephanie founded The Write Road, a creative mental health initiative that takes writing and communications workshops and training to the bush and beyond.


The Write Road builds resilience, optimism and courage through empowering individuals, businesses and community organisations to achieve their vision – locally, nationally and even internationally.


The Write Road is committed to delivering top-shelf media training to everyday people, organisations and networks who don’t have the advantage of massive communications budgets.


Inverell media messaging The Write Road

This training is for you if you would like to:


  • build or expand your public profile
  • boost your credibility
  • establish yourself as the expert in your field
  • increase public engagement
  • develop goodwill and support for your business or organisation
  • share your experiences with other others
  • steer the public agenda locally or nationally
  • become a leader in your community
  • advance your skills and expertise in public advocacy.


Warialda media messaging The Write Road


“The single most significant investment you will make your business or organisation this year.”


This full day media messaging intensive will lead you and your team step by step through the essential components of your media messaging strategy – including what you know (or don’t know) about your target audience, identifying your key media and writing media messages that get results.


(Here’s a riddle: the message is not the message itself.)


We will also break down and strategise The Write Road media message formula for streamlining your media messaging workload.


“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw


A 2-3 hour media messaging intensive that will drill deeply into key aspects of your media strategy – particularly:

  • identifying which media to target (where’s your target audience and what’s the ‘campaign goal’ ie what do you want them to do?)
  • and writing media messages that get results.


We will also strategically apply the The Write Road media message formula to your business, organisation or personal goals.


“Media messaging is like a good country music song – deceptive in its simplicity.”

Stephanie Dale


Using Zoom meeting room technology, in two hours you and/or your team will learn the basics for writing powerful social media posts that engage and inspire your target audience.


You will also learn to understand and apply The Write Road media message forumula, to help you achieve your communications’ goals.


Best of all, if your team all receive the same information, then you’ve multiplied your efforts and your investment.


“The art of communication is the language of leadership.”

James Humes

To book your Connect Media Messaging training intensive

– or for more information –

contact us:



“Thanks Stephanie. I appreciated the workshopping of each other’s stories.

Being able to drill down into the key messages was of great value!

* ps would you like a quote for more postcards?”

John McGregor, Print Fresh

“When I dare to be powerful,

to use all my strength in the service of my vision,

it becomes less and less important whether I am afraid.”

Audre Lorde