Messaging for social media - image courtesy Pixabay




for small business owners * entrepreneurs * artists * community activists * professionals

If you aim to raise your voice and your visibility – this event is for you.


If you want to establish yourself or your organisation as the leader in your field –

this event is for you.

FACT: Who tells the best story wins.


FACT: Storytelling for individual, business and organisational success is an art – and it can be learned.

Training in how to write for news and social media is essential for anyone who wants to spread the word about their ideas, their work, their wisdom and/or their business or organisation.


MPOWER Media Messaging levels up the media playing field for people who don’t have big promotional budgets!


What, you don’t have a seven-digit media budget?!!? Can’t compete with the big guns?


Well don’t!


Don’t compete. Follow your leader. The research into your target markets and messaging has already been done. Follow your leader and make their message your own.

MPOWER Media Messaging is a communications strategy workshop that breaks down components of your media game into small bites on a need to know basis.


We don’t waste your time with fluff that makes us look knowledgeable and leaves you scratching your head.


Our information is practical and useful.


This media training intensive will:

  • explode what you thought you knew about your business and your target market
  • teach you our hard-won formula for streamlined media communications
  • AND teach you what you need to know to write first-class media messages.

Are you tired social media sucking the air out of your world?


Fed up with ad hoc promotional ‘strategies’ that leave you feeling more disconnected than when you started?


Over your promotional energies being sapped by the sense that you’re scattering precious seeds to the wind?


Me too! I’ve been there!


Social media and news media is SO MUCH WORK!


What if I told you I can help you streamline your promotions?


That we can turn 3 months’ work on a haphazard media strategy into a 1-day focussed task that takes care of the next 3 months?


What would that be worth to you?


Media Messaging secrets

MPOWER Media Messaging


is for anyone on a mission to:


* build a public profile

* influence community opinion or public policy

* grow support for your ideas and concerns

* establish yourself as the expert in your field

* develop widespread goodwill and support for your business or organisation

* become a leader in your community.

“I learned more from Stephanie Dale in one day than I did in 3 years in my marketing degree.”


Phoebe Maroulis, former Bourke Shire Council economic development officer

“Stephanie is an absolute legend. I will be going home feeling more confident, more word savvy and switched on in the media aspect of my business. WONDERFUL & THANX.


Cath Heery, Intrinsic Designs

“Today was simply incredible. Stephanie is witty, articulate, inspiring and most importantly full of wisdom and always on point.”


Mel Farthing, Brooklyn Worms

“I’m coming out of today with a great direction for empowering my business and community.”


Megs Stamer, Bimbimbie Farm


Stephanie Dale

Stephanie Dale is an award-winning journalist and author, with wide-ranging experience in media, politics and publishing.


Stephanie spent 15+ years in the newspaper industry, where she was a passionate advocate for the visibility and voices of everyday Australians.


She now works to encourage people and communities to identify their vision for their lives and communities and tell their story, their way.


In 2014, Stephanie founded The Write Road, a creative mental health initiative that takes writing and communications workshops and training to the bush and beyond.


The Write Road builds resilience, optimism and courage through empowering individuals, businesses and community organisations to achieve their vision – locally, nationally and even internationally.


The Write Road is committed to delivering top-shelf media training to everyday people, organisations and networks who don’t have the advantage of massive communications budgets.

“Inspirational and informative. Made me think outside the box!”


Sue, Walgett

“The most productive and practical workshop we’ve had for a long time.”


Leanne Kohler, Desert Channels Queensland

“Fantastic > makes me excited to work towards my vision and to put down my social media plan. Top 3 takeouts: recognising my vision, recognising my fear and talking about overcoming it, using social media to achieve vision.”


Katie, Walgett

This training is for you if you would like to:


  • build or expand your public profile
  • boost your credibility
  • establish yourself as the expert in your field
  • increase public engagement
  • develop goodwill and support for your business or organisation
  • share your experiences with other others
  • steer the public agenda locally or nationally
  • become a leader in your community
  • advance your skills and expertise in public advocacy.



Inverell media messaging The Write Road


Warialda media messaging The Write Road


The single most significant investment you will make your business or organisation this year.


This full day media messaging intensive will lead you and your team step by step through the essential components of your media messaging strategy – including what you know (or don’t know) about your vision and your target audience, identifying your primary media and writing social media and news media messages that get results.


(Tip: the message is not the message itself.)


We will also break down and strategise The Write Road media message formula for streamlining your media messaging workload.


“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw


A 2-3 hour media messaging intensive that will drill deeply into key aspects of your media strategy – particularly:

  • naming and claiming your vision (tip: it’s not what you think it is)
  • identifying which media to target (where’s your target audience and what’s the ‘campaign goal’ ie what do you want them to do?)
  • tools & techniques for writing media messages that get results.


We will also develop a simple strategy for streamlining your business, organisation and/or personal social media.


“Media messaging is like a good country music song – deceptive in its simplicity.”

Stephanie Dale


Using Zoom meeting room technology, in two hours you and/or your team will learn the basics for developing powerful social media strategies to engage and inspire your target audience.


You will also learn to lay the foundations of a strong media strategy to help you achieve your communications’ goals.


Best of all, if your team all receive the same information, then you’ve multiplied your efforts and your investment.


“The art of communication is the language of leadership.”

James Humes

To book your MPOWER Media Messaging training intensive

– or for more information –

contact us:



“Thanks Stephanie. I appreciated the workshopping of each other’s stories.

Being able to drill down into the key messages was of great value!

* ps would you like a quote for more postcards?”

John McGregor, Print Fresh

“When I dare to be powerful,

to use all my strength in the service of my vision,

it becomes less and less important whether I am afraid.”

Audre Lorde